GreenStone Farms Cultivation Co.

art direction / branding / packaging

GreenStone Farms is a cultivation company that requested a wholesome farmers market feel for their branding design. They wanted a hand-painted sign aesthetic that was simultaneously modern and vintage. Vintage enough to have a classic appeal and modern enough to be clever and captivating. The use of the “GSF” monogram captured the iconic feel while the hand-drawn lettering style of the “GreenStone Farms” wording embodied the desired vintage look.

The final result of combining the icon and lettering style together casted a wide enough net to maximize the brand’s all-around potential.