Favored Essentials

art direction / branding / packaging

FAVORED Essentials is a hair product company whose hand-crafted products put them in a category of few and far between. Each bottle of shampoo, conditioner or body moisturizer is mixed and packaged by hand so their branding and promotional material should reflect that. Each letter of the FAVORED Essentials wording was sketched by hand and then vectorized for precision. The treatment of the icon takes the word “FAVORED” and breaks it down to four main elements and places them into a cross-hatched circular icon for a captivating “glimpse effect”. Lastly, the use of a cool and crisp color selection gives the brand a cleansing feel. Not too intense and not too soft; just right for a broad range of consumers.

Overall, one look at each product from FAVORED Essentials embodies care, attention to detail and memorability. The perfect impression a hair product company would want to make on their “blessed and highly-favored” consumer.