The SHARP & DAPPER Collection

art direction / branding / packaging

The SHARP & DAPPER Collection owner Ulysses Benitez started his brand with a barber shop. It was important for the brand design to be iconic and applicable to multiple platforms. The “S&D” icon along with the elegant lettering style of the SHARP & DAPPER wording made sure that no matter what the brand name was applied to, it would feel right and have a lasting effect. The ampersand was the key. It not only holds the stylized S&D monogram icon design together but it also cradles the eye throughout the design like a gracious host; giving the brand simultaneous memorability and creative appeal.

The SHARP & DAPPER brand possesses a prominent iconic brand design which can be applied and welcomed anywhere it is used with no need to have to adapt to its surroundings.