ESPI Mausoleum

art direction / branding / packaging

Gabriel Espinosa, also known as “ESPI” possesses a fine-art quality tattoo style. He specializes in large sized body suit style tattoo artworks which require attention to detail, care and most of all; time. Just like a fine wine, the craftsmanship of one of his body suits in most cases has taken years to reach full fruition. Hence, the ESPI Mausoleum icon; The Flying Coffin. The meaning of the icon symbolizes the time and patience required for one of ESPI’s signature works.

The distinctive ESPI “E” monogram icon and the brand’s flying coffin are both the collaborative efforts of ESPI’s own hand-drawn artwork and QuietGiantDesign. The weathered, straight-letter wording accompanying the two icons all come together to adeptly create an ideal representative design; placing the brand in an exclusive category all its own.