BIG TRAY DEEE : The General

art direction / branding / packaging

Tracey Davis also known as Big Tray Deee is an artist whose presence in the music industry is very much synonymous with his secondary stage name, “The General”. Big Tray Deee’s uniquely commanding style and cadence is what makes him a stand out in his field. So, when creating the icon design for Tray Deee, it was important that a couple of elements come across; the number three (symbolic for both the word “Tray” and the triple “E” in his name), and the letter “D” for Davis. In addition, the application of the classic and timeless old english lettering style for these elements would prove to compliment the icon design and provide an essential quality well-suited for the Big Tray Deee brand.

The product of these details all come together to create a very powerful icon which uniquely stands out similar to the artist it represents. But also; when the “3D” icon is accompanied by it’s boldly styled “Big Tray Deee” wording, the complete design blends perfectly with any project or product it is attached to.