SHARP Equipment Solutions

art direction / branding / packaging

SHARP Equipment Solutions is a coffee equipment manufacturing company that requested a sleek and iconic style for their branding design. They wanted a classic and neat aesthetic with a modern appeal. Classic enough to come across as timeless and vintage, and modernized enough to be clever and captivating to a contemporary consumer. The use of the SHARP Equipment Solutions “SES” badge icon captured the ultra-modern look the brand needed while the minimalistic lettering style of the “SHARP Equipment Solutions” wording embodied “sleek and iconic”.

The “SES” badge icon and stylized wording mixed well in the finalized design for the brand’s team garments, tools and machinery giving SHARP an appeal as wide ranging as it’s product line and consumer base.