JOINT MARCA FINA Clothing Brand

art direction / branding / packaging

Joint Marca Fina Clothing Brand is the brain child of Kemo the Blaxican of Delinquent Habits music group.

Joint Marca Fina promotes the power of bartering as a unification tool for the people. The all mighty dollar, especially the love of the dollar has been a noticeably destructive force in our modern society. With the majority of the subject matter in movies, music, clothing and other vehicles; JMF establishing it’s foundation on the power of the spoken word, bartering and unity has made the Joint Marca Fina brand distinctly unique.

JMF’s slogan “Unite, Barter, Fight” was the final element that when added to it’s hand scripted style lettering and JMF monogram icon provided the brand with a striking and prominent identity as well as giving the wearer of the brand’s garments something to get behind and believe in.